They want results fast, and they’re willing to pay for it,” says a beauty expert. This desire for instant gratification has led to a surge in the popularity of tech-enabled beauty tools and treatments. This trend is fueled by several factors.

They expect immediate gratification, which makes the beauty supplement market highly competitive. This summary raises several interesting points about the Indian beauty supplement market. Let’s delve deeper into these insights, exploring the potential drivers, challenges, and opportunities for brands in this growing segment.

Beauty from the inside out​ Regardless, Kwek believes the adoption of beauty supplements will continue to increase as consumer increasingly adopt a holistic approach towards health and beauty. “We definitely recognise that consumers acknowledge they need to boost and improve overall health. Maybe it’s not so much a fun thing, they might have a bit of that fear element, like the fear of ageing,” said Kwek. “They will definitely go down this road and hunt for all these solutions, which is giving our industry a lot of opportunities to help them.” One of the biggest factors that may drive consumers to adopt beauty supplements is convenience.

This is where the beauty industry is facing a new challenge: the rise of the ‘beauty-tech’ industry. Beauty-tech is a new category of products and services that leverage technology to enhance beauty and wellness. This includes everything from smart mirrors that analyze your skin tone and recommend personalized products to AI-powered makeup brushes that apply makeup flawlessly.