In 2024, the country ranked fourth in the Asia-Pacific (APAC) region for sun protection sales at USD215m, behind China, Japan, and South Korea. Sunscreen is no longer viewed as a product reserved for outdoor activities; it has become an essential part of everyday skin care.
These innovative products have made it easier for consumers to apply sunscreen, increasing the likelihood of proper application and reducing the risk of skin damage.
The government has also played a significant role in promoting sun protection in the country.
The Rise of SPF Products in Retail
In recent years, the demand for sun protection products has skyrocketed, particularly in Australia where the harsh sun can be unforgiving. Retailers have taken notice of this trend and are now launching their own lines of SPF products to cater to the growing market.
These products offer a range of benefits, including ease of application, convenience, and portability.
The Rise of Multi-Function Products
In recent years, consumers have become increasingly aware of the importance of sun protection in their daily beauty routines. As a result, the demand for products that provide both sun protection and skin care benefits has been on the rise. • Products such as facial moisturisers and makeup infused with SPF have become increasingly popular among consumers. • These products offer a convenient and time-saving solution for individuals who want to protect their skin from the sun while also addressing their skin care needs.
The Rise of Sunless Tanning in Australia
The Australian sun can be unforgiving, with its harsh UV rays posing a significant threat to the country’s residents.
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