This unique approach has earned her a significant following, with her viral video about dermaplaning garnering over 2.6 million views. The popularity of Doski’s content is further amplified by her relatable “date night” get-ready-with-me videos. These videos offer a glimpse into her everyday life and provide a sense of connection with her audience. This authenticity and relatability have contributed to her growing popularity.

First, you need to understand who your audience is. What are their interests? What are their pain points? What are their aspirations? Once you have a good understanding of your audience, you can start to create content that resonates with them. For example, if you’re a fitness influencer, you might create content that focuses on healthy recipes, workout routines, and motivational quotes.

The author, a social media influencer, emphasizes the importance of thorough product testing before endorsing a brand. They believe that genuine commitment to quality and ethical practices is crucial for building trust with their audience.

The beauty industry has undergone a significant transformation over time, driven by technological advancements, changing consumer preferences, and the rise of social media influencers. TikTok, in particular, has become a powerful platform for beauty brands and influencers to connect and collaborate. TikTok’s influence on the beauty industry is undeniable. The platform’s short-form video format allows for quick and engaging content, making it ideal for showcasing makeup tutorials, skincare routines, and product demonstrations.