The survey found that nearly a quarter of all Gen Z adults surveyed get a grade of “D” or “F” when surveyed on their knowledge of skin protection facts. This lack of awareness can be attributed to several factors, including the influence of social media trends that promote tanning. “Unlike previous generations who have seen firsthand the effects of sun damage, younger adults may not fully grasp these dangers — especially with the influence of social media trends that promote tanning,” said Veena Vanchinathan, MD, FAAD, a board-certified dermatologist in San Jose, Calif. The most at risk? Gen Z adults are less informed about how to protect themselves from the sun’s harmful rays and also more likely to believe myths and misconceptions that put them at further risk. Unprotected exposure to the sun’s harmful rays is the most preventable risk factor for skin cancer, the most common form of cancer in the United States that affects nearly 1 in 5 people during their lifetime. Here are some key statistics from the survey:
* Half of Gen Z adults reported being sunburned in 2024, and 10% suffered burns bad enough to cause blisters. * Thirty-nine percent reported sunburns that were bad enough that their clothes were uncomfortable. * 37% of Gen Z adults did not know the risks of tanning, and 57% believed common tanning myths, such as believing a base tan protects against sunburn. Despite enjoying being in the sun, 64% of Gen Z survey respondents said they often forget to apply sunscreen, and only 34% believe that skin cancer prevention is the most important reason to use sunscreen. More than a fifth of Gen Z respondents prioritize getting a tan over protecting their skin, and 25% say it’s worth looking great now even if it means looking worse later. “Many people associate tanned skin with health and vitality, but actually, a tan is a sign of skin damage,” said Dr. Vanchinathan. “When your skin darkens, it’s responding to DNA injuries caused by ultraviolet (UV) radiation. In reality, the healthiest skin is one that’s protected from the sun — not one that’s been tanned.”
To protect your skin from the sun’s harmful ultraviolet rays and to reduce your risk of skin cancer and damage, Dr. Vanchinathan and the AAD recommend the following tips:
* Seek shade when appropriate. * Wear sun-protective clothing, such as a lightweight and long-sleeved shirt, pants, a wide-brimmed hat, and sunglasses with UV protection, when possible. * Apply a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher, even on cloudy days. * When spending time outside, reapply sunscreen every two hours, and immediately after swimming or sweating. * Steer clear of tanning beds — UV radiation can lead to skin cancer and speed up skin aging. * Regular skin self-exams can help you detect skin cancer in its earliest, most treatable stage. “Your skin never forgets a sunburn, which is why it’s important to protect yourself every time you’re out in the sun,” said Dr. Vanchinathan. “Every tan and burn equals sun damage, and it adds up over time, putting you at risk for skin cancer. That’s why it’s important to make sun protection a part of your everyday routine.”
To find a board-certified dermatologist in your area, visit aad.org/findaderm. # # #
More Information
### Practice Safe Sun
#### Shade, Clothing, and Sunscreen
Skin Cancer Awareness Month
Video: How to Apply Sunscreen
AAD B-Roll Library
### About the AAD
The American Academy of Dermatology is headquartered in Rosemont, Ill., and is committed to advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care because skin, hair, and nail conditions can have a serious impact on your health and well-being. For more information, contact the AAD at (888) 462-DERM (3376) or aad.org. Follow @AADskin on Facebook, TikTok, Pinterest, and YouTube, and @AADskin1 on Instagram.
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