Guardian Singapore is a subsidiary of the UK-based multinational corporation, Guardian Group. The company is focusing on attracting younger consumers by offering a wider range of beauty products, including those from emerging brands. This strategy is part of a larger plan to expand its market share and compete with other major players in the Singaporean beauty market.

It is a powerful antioxidant that helps protect the skin from environmental damage, including UV radiation, pollution, and free radicals. Retinol’s ability to boost collagen production is another key factor in its effectiveness. Collagen is a protein that provides structure and elasticity to the skin, and its decline with age contributes to wrinkles and sagging. Retinol stimulates collagen synthesis, helping to maintain skin firmness and reduce the appearance of fine lines and wrinkles.

A. The Rise of the Minimalist Fragrance
B.

This trend, however, is not just about vanilla. It’s about a broader shift in the fragrance landscape, a move away from the traditional, complex, and often overwhelming scents towards a more accessible, approachable, and universally appealing fragrance experience. This shift is driven by several factors, including the rise of social media, the increasing popularity of “clean beauty” and “natural” products, and the desire for simpler, more sustainable lifestyles.

Neurocosmetic brand Justhuman has launched its first skin care product on its way to develop a full suite of holistic beauty and personal care products. The brand was established in 2021 by CEO Roshini Sanah Jaiswal and is headquartered in the US and India. Justhuman rose to prominence as a pioneer in the neurocosmetics space.