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LG H H Suu Balm Facetheory and more in our skin care spotlight

The company has announced its intention to acquire The Face Shop, a popular Korean beauty brand, and Belif, a Japanese beauty brand, as part of its North American expansion strategy.

The Face Shop and Belif: A New Chapter for LG H&H

LG Household & Health Care has set its sights on the North American beauty market with the acquisition of two prominent Korean and Japanese beauty brands, The Face Shop and Belif. This strategic move aims to bolster LG H&H’s presence in the region and capitalize on the growing demand for Korean and Japanese beauty products.

Key Highlights of the Acquisition

  • The acquisition will enable LG H&H to expand its product offerings and strengthen its position in the North American market. The Face Shop and Belif are known for their innovative products and strong brand recognition, which will contribute to LG H&H’s growth and success. The acquisition is part of LG H&H’s broader strategy to increase its presence in the global beauty market. ### The Benefits of the Acquisition*

    • The Benefits of the Acquisition

  • Increased Product Offerings: The acquisition will allow LG H&H to expand its product portfolio, offering a wider range of Korean and Japanese beauty products to North American consumers.

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