Shifting consumer perceptions in Australia fuelling growth of multifunctional sun care new product formats

In 2024, the country ranked fourth in the Asia-Pacific (APAC) region for sun protection sales at USD215m, behind China, Japan, and South Korea. Sunscreen is no longer viewed as a product reserved for outdoor activities; it has become an essential part of everyday skin care.

These innovative products have made it easier for consumers to apply sunscreen, increasing the likelihood of proper application and reducing the risk of skin damage.

The growing awareness of the risks associated with skin cancer, including melanoma and basal cell carcinoma.

The increasing popularity of social media, which has made it easier for people to share information and advice about sun protection.

The development of educational programs and campaigns, which have helped to raise awareness and promote behavior change.Government Initiatives

The government has also played a significant role in promoting sun protection in the country.

The Rise of SPF Products in Retail

In recent years, the demand for sun protection products has skyrocketed, particularly in Australia where the harsh sun can be unforgiving. Retailers have taken notice of this trend and are now launching their own lines of SPF products to cater to the growing market.

Spray sunscreens

Lip balms with SPF

Face masks with SPF

Stick sunscreens

Sunscreen sticks for kids

These products offer a range of benefits, including ease of application, convenience, and portability.

The Rise of Multi-Function Products

In recent years, consumers have become increasingly aware of the importance of sun protection in their daily beauty routines. As a result, the demand for products that provide both sun protection and skin care benefits has been on the rise. • Products such as facial moisturisers and makeup infused with SPF have become increasingly popular among consumers. • These products offer a convenient and time-saving solution for individuals who want to protect their skin from the sun while also addressing their skin care needs.