Beauty From Within—The Growing Convergence of Beauty and Wellness
Beauty from within is a category of beauty products that focuses on the internal aspects of health and wellness, such as nutrition, diet, and lifestyle. This category is gaining popularity as consumers become more aware that the way we eat and live can have a significant impact on our skin, hair, and nail health. • **The Connection Between Nutrition and Skin Health**
• A growing number of consumers are turning to beauty products that promote internal wellness, such as supplements and food-grade ingredients, to improve their skin, hair, and nail health. • This shift in consumer behavior is driven by a desire for more holistic and sustainable approaches to beauty, as well as the growing awareness of the importance of nutrition in maintaining healthy skin.
Innovative Ingredients from Around the World
At the recent In-Cosmetics Global 2025 show in Amsterdam, we explored some of the latest ingredients innovations in the beauty-from-within space.
| Company | Product | Description |
| Arborea | Biosolar Leaf Technology | A system that uses solar power to transform carbon dioxide into eco-friendly, high-purity microalgae-based ingredients. |
| Newonat | Newonat Wheat Ceramides Powder | A multifunctional ingredient that can be used in cosmetics for its moisturizing, anti-elastase, anti-free radical, and restructuring actions, as well as in nutricosmetics to soothe dry skin and offer anti-aging benefits. |
| Robertet | Damastyl | A skin-brightening ingredient derived from Damask rose and cantaloupe melon, which claims to brighten and even out skin tone, as well as confer antioxidant benefits. |
| VMP Chemiekontor | Ganirin Pomegranate Peel Extract Powder | A botanical extract from peels and meso-carp of selected pomegranates, rich in ellagic acids and offering soothing, anti-inflammatory, and antioxidant benefits. |
| Keraplast | keraGEN-IV | A blend of digestible, bioactive keratins that trigger the production of collagen IV and VII, boosting the body’s ability to produce structural proteins to repair wrinkles and strengthen hair follicles and nails. |
| Vidya Europe | Skincera | A konjac extract that preserves the skin’s structural integrity and reduces melanin production, with in vitro studies demonstrating its ability to improve skin quality and reduce signs of photodamage. |
The Benefits of Beauty from Within
Beauty from within offers a range of benefits, including:
• **Improved Skin Health**
• **Increased Antioxidant Power**
• **Enhanced Collagen Production**
• **Reduced Signs of Aging**
• **Improved Hair and Nail Health**
Industry Trends and Insights
The beauty-from-within category is growing rapidly, driven by consumer demand for more holistic and sustainable approaches to beauty. • **Growing Demand for Beauty from Within**
• **Increased Interest in Nutrition and Diet**
• **Rise of the “Interior Beauty Market”**
• **Growing Awareness of the Importance of Nutrition in Skin Health**
The Future of Beauty from Within
As the beauty-from-within category continues to grow, we can expect to see more innovative ingredients, products, and technologies emerging. • **Advances in Ingredient Technology**
• **Increased Focus on Sustainability and Eco-Friendliness**
• **Growing Demand for Personalized and Customized Products**
• **Continued Innovation in the Nutricosmetics Sector**
“The interior beauty market is worth $7.5 billion and forecasted to grow by more than 6% a year,” says Irène Lamour, Robertet’s nutricosmetics marketing and sales director. “Demand is driven by research into more holistic skin care, the development of scientific innovations in applications, and the proof of efficacy provided by placebo-controlled clinical studies.”
Conclusion
The beauty-from-within category is on the rise, driven by consumer demand for more holistic and sustainable approaches to beauty. As the industry continues to innovate and evolve, we can expect to see more exciting developments in the world of beauty from within. • **A Growing Industry**
• **A Bright Future**
• **Innovative Ingredients and Technologies**
• **A Focus on Sustainability and Eco-Friendliness**
As consumers become more aware of the importance of nutrition in maintaining healthy skin, hair, and nails, the beauty-from-within category is poised to continue its growth and expansion.
