This is a trend that has been growing in China, with many consumers like Sam becoming increasingly reliant on online platforms for their beauty needs. The rise of online beauty platforms in China has been fueled by several factors. First, the convenience of online shopping is undeniable. Consumers can browse a vast selection of products, compare prices, and read reviews from other users, all from the comfort of their homes. This convenience has led to a significant increase in online shopping, particularly for beauty products. Second, the rise of social media has played a crucial role in shaping consumer preferences and driving demand for beauty products.