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Phlur and Rhode crowned 2024 biggest brands by search growth

Summer Fridays has seen a 300% increase in searches over the past year.

The Rise of Phlur

Phlur has been making waves in the beauty industry since its launch in 2020. The brand has gained a significant following among young women, particularly those in their early twenties. Phlur’s products are known for their natural ingredients, cruelty-free formulas, and eco-friendly packaging.

Key Features of Phlur Products

  • Natural Ingredients: Phlur products are made with natural ingredients, such as coconut oil, shea butter, and essential oils. Cruelty-Free Formulas: Phlur products are free from animal testing, making them a popular choice among animal lovers. Eco-Friendly Packaging: Phlur’s packaging is made from recyclable materials and is designed to be minimal and sustainable. Phlur’s success can be attributed to its commitment to sustainability and its focus on natural ingredients. The brand has also been praised for its inclusive marketing, featuring models of different ages, sizes, and ethnicities. ### The Rise of Rhode**

    • The Rise of Rhode

    Rhode, the skin care brand founded by Hailey Bieber, has been gaining popularity in recent years.

    The scent is said to evoke feelings of longing and nostalgia, making it a hit among those who have experienced loss or separation.

    The Birth of Phlur

    Phlur was founded in 2018 by two friends, Sarah and Emily, who met while studying at the University of California, Los Angeles (UCLA).

    The Rise of Rhode

    In 2020, Hailey Bieber launched Rhode, a beauty brand that has since taken the world by storm. With its sleek and modern aesthetic, Rhode has captured the attention of beauty enthusiasts and critics alike. The brand’s commitment to simplicity and effectiveness has resonated with consumers, who are increasingly seeking products that deliver results without the clutter and complexity of traditional beauty brands.

    Key Features of Rhode

  • Minimalistic Approach: Rhode’s brand identity is built around a minimalist aesthetic, with clean lines, simple packaging, and a limited color palette. Focus on Skin Care: The brand’s product line is centered around skin care, with a focus on products that promote healthy, glowing skin. Effective Formulations: Rhode’s products are designed to deliver results, with formulations that are both effective and gentle on the skin. ### The Impact of Rhode**

    • The Impact of Rhode

  • Growing Popularity: Rhode has experienced rapid growth since its launch, with a loyal following of consumers who appreciate the brand’s simplicity and effectiveness. Influencer Endorsements: The brand has been endorsed by several high-profile influencers, who have helped to increase its visibility and appeal. Positive Reviews: Rhode’s products have received overwhelmingly positive reviews from consumers, who praise the brand’s commitment to simplicity and effectiveness. ### The Future of Rhode**

    • The Future of Rhode

  • Expansion Plans: The brand is planning to expand its product line and reach new markets, with a focus on sustainability and social responsibility.

    The Rise of Rhode

    Rhode has been making waves in the beauty industry with its innovative products and commitment to sustainability. The company’s success can be attributed to its unique approach to skincare, which focuses on using natural ingredients and minimizing waste.

    Key Features of Rhode’s Products

  • Natural Ingredients: Rhode’s products are made with natural ingredients, such as coconut oil, shea butter, and essential oils, which are gentle on the skin and free from harsh chemicals.

    This remarkable growth can be attributed to the brand’s commitment to sustainability and its focus on empowering women.

    The Rise of Summer Fridays

    Summer Fridays has become a household name in the clean beauty industry, with its products being sought after by millions of consumers worldwide.

    “Thanks to their viral products and creative marketing techniques, it’s likely they will continue to dominate our newsfeeds and shopping carts going into 2025.”

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