IPSAs commitment to consumer-centricity is evident in its approach to product development. The company utilizes a multi-stage process that involves extensive consumer research, product testing, and feedback integration. This process ensures that each product is developed with the understanding of individual needs and preferences. IPSAs commitment to consumer-centricity extends beyond product development.

The website, Suhada Chaya, is a testament to IPSA’s commitment to promoting a holistic approach to beauty and wellness. It showcases the intricate connection between the skin and mind, emphasizing the importance of inner peace and self-care. Suhada Chaya’s content is designed to inspire and empower individuals to prioritize their well-being. It provides a platform for sharing knowledge and experiences related to skin health, beauty, and wellness.

* **Skincare and mental health:** A significant portion of people believe that skincare products can improve their mental health. * **Positive mental factors:** 59% of people believe that their skin condition improves when positive mental factors, such as stress reduction, are on the rise. * **Self-touch:** A study by Shiseido and Tokyo Metropolitan University found that “self-touch” (touching of one’s skin) during the application of skincare calms the mind and provides a sense of security.