This is why I’m so excited about the rise of user-generated content (UGC) in the beauty industry. It’s a powerful tool that allows consumers to share their experiences and opinions, offering a more authentic and relatable perspective than traditional marketing campaigns. Here’s why UGC is so important in the beauty industry:
* **Authenticity and Trust:** Consumers are increasingly wary of polished, staged marketing campaigns.
Tula Glow & Get It Cooling & Brightening Eye Balm Target The under-eye product is made with soothing aloe leaf juice, energizing caffeine, plumping hyaluronic acid, and a range of fruit extracts for a brightening and cooling effect that reviewers rave “fantastically” depuffs their skin to make them look more awake. In fact, one shopper with pregnancy-related insomnia said, “It gives a nice cooling sensation that helps me feel a little more awake.” And, another reviewer noted they “can already tell a difference” in their skin after using it for “two weeks.” Its lightweight (yet ultra-hydrating) formula leaves a glowy sheen on the skin that allows it to double as a highlighter for the brows and cheekbones, per Ulta shoppers. If you find yourself trying to blur wrinkles, fine lines, or creped skin with makeup, one reviewer with mature skin said that this product has a “tightening effect” on their under-eyes that makes their makeup go on smoother “and blend beautifully.” Plus, the conveniently packaged stick formula slips into a purse just as easily as your lip balm does, making it a travel-friendly product to have handy “to awaken and refresh” your under-eyes throughout the day, as Ulta shoppers do.
Tula Glow & Get It Cooling & Brightening Eye Balm Target What’s more, reviewers shared that they can’t get enough of how soothing the cooling sensation feels. Over in the review section, customers mentioned that the formula “instantly” brightens dark circles and de-puffs under-eye bags, so it’s a good item to keep in your toiletry bag while you’re traveling. It’ll come in handy as you’re overcoming jet lag, having to hop straight from a red-eye flight to an important meeting, or just holiday party hopping. It’s also a go-to hack for teachers, one of whom said that they wake up before sunrise and the Tula eye balm is a permanent part of their morning skincare routine.
The Ulta 21 Days of Beauty sale is a fantastic opportunity to refresh your skincare routine. The sale offers a wide range of discounts and deals on various beauty products, including skincare. Specifically, the sale is a great time to upgrade your under-eye care.
Ulta Tula Protect + Glow Daily Sunscreen Gel Broad Spectrum SPF 30 Ulta Love a great deal? Sign up for our T+L Recommends newsletter and we’ll send you our favorite travel products each week.
