This figure is projected to grow at a compound annual growth rate (CAGR) of 6.2% from 2023 to 2032, reaching a market size of US$ 120.4 Billion by 2032.

* **Celebrity Endorsements and Influencer Marketing:** The rise of social media platforms like Instagram, TikTok, and YouTube has revolutionized the way consumers perceive and interact with beauty and wellness products. Celebrities and influencers, with their large followings and established credibility, have become powerful marketing tools for anti-aging products. Their endorsements, often featuring testimonials and before-and-after photos, can significantly influence consumer purchasing decisions. * **Example:** Kim Kardashian’s collaboration with SK-II, a skincare brand, is a prime example of celebrity endorsement’s impact.